The Symbol of Uzbek Soum (Currency)
Client:
Central Bank of Uzbekistan
Working Group:
ACIM Marketer: Normurod Khasanov, Marketer: Kamila Ekhalkina, Copywriter: Karina. Idea and Design: Normurod Khasanov.
Task:
There was a competition to design the symbol of Uzbek Soum announced by the Central Bank of Uzbekistan in February 2022. Thus, we decided to participate in this competition with our own concept. Before procing to the design stage we have made some research on the project. As the result of our primary and secondary research we have combined many ideas. There were a lot of ideas but we followed the competition's brief where exact requirements written by Jury under Central Bank of Uzbekistan. So the idea is unique, adaptive, keeps nationality, connections between national symbols.
At the end, we could not win the competition. However, many people liked our Symbol and started to discuss the advantages and disadvantages of the work we did. In Social Media we have got more than 60K views.
At the end, we could not win the competition. However, many people liked our Symbol and started to discuss the advantages and disadvantages of the work we did. In Social Media we have got more than 60K views.
Thank you!
